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May 17, 2014

A little while ago The Sun ran an article on 'healthy snacks' that contain more calories than chocolate bars. Much to our amusement, our Sea Salt Flapjacks were compared to an Aero Mint bar. Unsurprisingly our 80g energy bar had almost double the calories of the Aero bar that weighed less than half that (37g). 

And while The Sun completely missing the point of our product and of how our customers use them brought a smile to our faces it did remind us of a question we have been asked before. 

'Why or how do you get so many calories into the Flapjack?'

The Basics of Energy in Food 

  • Every gram of carbohydrate has 4 calories in it.
  • Protein is the same with 4 calories per gram.
  • Fat has more than double the energy at 9 calories per gram.

The Flapjacks

Our Flapjacks are designed for people who are undertaking reasonably energetic or prolonged activityand as such we make sure that they contain plenty of easily digestible energy. This comes from both carbohydrate sources, oats, sugar and golden syrup and from fats like butter.

When to eat them

I think if you are running 10Ks, consuming a whole flapjack would be useful if say, you were running at 6pm, you'd had a light lunch and then were peckish in the afternoon and ate the flapjack between 4 and 5.30pm. OR if it was a morning run starting at 10am, you might have a light breakfast at 6.30-7.30, and then have a nibble on some Chia Charge around 8.30-9.00 am.

You shouldn't need to eat anything whilst running the 10K in my opinion. Even the half marathon, you might take a couple of bites after 40- 60 minutes, but you should practise this in training runs in the lead up to the half marathon.

You can buy our flapjacks and top up your calories here